Even after I saw and posted the price hike, I still went ahead and made a big helpful post for new users.only to find out you are deliberately targetting foreign (to you) markets. Sigh, and here I was feeling all warm and fuzzy towards EN today. I'm sorry, Nancy Fu Magee, while we Canadians are used to getting shafted price wise by anything that comes out of the States, did you really think we are dumb enough not to notice the difference just because we use the same currency symbol? The JPY price is the same as always: 450 yen per month or 4000 per year. I don't remember where it was logging in through, so that price doesn't count. What I don't agree with is the Easter Egg strategy. If Evernote wants to raise the price or feels that it is necessary, then that is fine, though I'd recommend timing it with the rollout of some new feature to make it a little more palatable to people. That's kind of weird, since I am logging in from Japan and the amounts are quoted in what appear to be USD.Īs with other changes, I am not against it. My screen says 5.99 per month and 49.99 per year. I don't think the Easter Egg strategy (roll out new features or changes and don't talk about it until a user stumbles upon it) is a good one for Evernote, and I strongly recommend (as I have before) that they reconsider it.Īs I understand it, they are raising the price for Canadians as a test of some kind, but it is a secret (that everyone now knows about), and they plan to announce the price hike later if the test goes well (I guess)? That doesn't seem terribly fair for Canadians, and I am not sure what the point of an announcement is after the fact.īy the way, it isn't just Canadians. We are not trying to keep anything secret, only working to identify the impact of a price change in a limited market before we consider making changes elsewhere. We are monitoring support and our forums to answer questions related to these price tests. However, as you pointed out, announcing a test decreases the validity of the test the announcement would just drive a lot of last-minute upgrades and we would have issues getting any good data, so we are trying to keep it on the down low.Įdit: I just googled on the down-low and I have apparently been misusing this particular turn of phrase for years. If and when we decide to actually increase the price, we will make an announcement. Unfortunately, the Canadian dollar and the US dollar both use the dollar sign ($), so it can be confusing which currency you are seeing. We are not doing any price testing in the US at this time. As such, we are doing limited tests in some markets, including Canada. As Phil mentioned in the re/code interview, we are considering changing the price of Evernote Premium for the first time since we launched Premium in 2008.
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